GiG Expands Global Reach with LuckDays Partnership in Mexico

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GiG Software Plc, a prominent B2B iGaming technology provider, has entered the Mexican regulated market by launching its long-standing partner LuckyDays in the region. This marks the partnership’s expansion into its fourth regulated market and its first venture into Latin America.

This deal is significant as it marks GiG’s first launch in Mexico with further expanding its presence in regulated markets and increasing its capacity to offer growth opportunities for its partners.

GiG is one of the few global experts in regulated markets, offering state-of-the-art platform capabilities. Its CoreX iGaming platform is powerful, secure, and scalable, designed for seamless integration with a wide range of third-party vendors. By focusing on powerful functionality, CoreX enhances localisation and gamification features that give partners a competitive advantage in their local markets.

LuckyDays will also benefit from GiG’s AI-powered tools, DataX and LogicX, which integrate machine learning models to improve decision-making and rule-building. This will enhance player acquisition and customer retention.

Online gaming in Mexico is experiencing consistent growth, with Gross Gaming Revenue (GGR) forecasted to reach $3.7 billion by 2028, according to H2 data and under the regulation of Mexico’s General Directorate of Games and Raffles.

Richard Carter, Chief Executive Officer at GiG, mentioned:

We are actively expanding our addressable market by strategically entering regulated regions, with this being our first venture into Mexico. This agreement represents a combination of a high-growth market and our established, successful partnership with LuckyDays. Together, we have the ideal elements to enhance our partner’s operations through cutting-edge, next-generation technology and our extensive experience in navigating evolving regulatory landscapes. This demonstrates our ongoing commitment to fostering growth opportunities for our partners and powering their continued success.

A spokesperson at LuckyDays added:

We are extremely pleased to enter the Mexican market with the robust support and expertise of GiG, confident that their platform will deliver the same high standards of performance and reliability that we have experienced in Ontario, Sweden, and other key regions. GiG’s proven solutions empower us to launch and scale effectively in this new market, aligning with our vision for sustained growth and exceptional player experiences. We look forward to a successful expansion in Mexico and beyond, bringing our high-quality offerings to a broader audience with GiG as a trusted partner.